BowlU identifies coaches as the marketing arm of our sport. The messages our coaches deliver have the greatest impact on the future of our sport. While there are many different ways to teach the sport, there are common messages that all coaches should deliver. The Coaches United program organizes those messages and presents them to its members. The structure of the Coaches United training program starts with the "Foundation" category which focuses on what "hooks" the individual into our sport. We are less focused on what traditional coaching thinks should be taught, and more interested in giving the recreational bowler what they want. We want the bowler to have fun. We want to simplify the introduction to our sport. We want to motivate the bowler, we don't want to give seminars. Our focus is to meet the potential bowler where they are at. With this program it isn't necessary to sit around and wait for the bowler to come into the bowling center and they don't have to come to the bowling center to get better. We have tested the idea and proven that the program keeps individuals inspired and wanting more. The structure of the program allows individuals to participate in recreation or sport at any level they want.